Search engine optimisation (SEO) is an important way to help boost your business’s position in Google search results. It’s simple: if your business doesn’t appear on the first page of the results, then it might as well not exist. The higher your company appears in the listings, the better.

I’ve reviewed marketing automation implementations inside companies many times as part of our strategy work only to find the system has been relegated to a very expensive one-dimensional email delivery platform.

Many vendors offer marketing funds to their channel to pay for marketing and lead generation campaigns. Unfortunately, too often these funds go unclaimed. This is a missed opportunity for the channel who would benefit from the additional funding to grow their business.

Managing marketing data is a nightmare scenario for most firms. Somehow a once-clean, valid database of names, job titles and company names becomes an unusable mess. Here are some easy-to-implement tips and ideas that might help you get your data back into shape.

To get content marketing right, therefore, you need to have great content. This starts with understanding what makes great content. It goes beyond simply understanding your audience, although that remains crucial.