While marketing brochures are effective tools to communicate your services, they often lack the appeal of a success story. Case studies can reach out to your client in a more personal and relevant way than other marketing materials.

I’m going to say this straight out: managing contact databases is hard, tedious work. Personally I’d rather paint my house with a toothbrush. The fact is data ages to the point of being useless at a rate of up to 30 per cent per year (based in our and many of our client’s experience).

If you’ve written an invitation to an event you know that, while it seems simple at first, you are very quickly faced with decisions about what information to include and what to leave on the cutting room floor. It should be easy right?

There are a couple of things that are particularly important when it comes to direct mail pieces. The first is your data. If you don’t have a clean, up-to-date database, then you are wasting your time and money.

It’s not a big surprise that you’re supposed to have a website these days, however I’m still astounded that so many organisations continue to pour money into expensive lead generation programs but have neglected the quality of their website. This checklist might save you some site bounces (people who visit your homepage and then leave without going any further).

Managing marketing data is a nightmare scenario for most firms. Somehow a once-clean, valid database of names, job titles and company names becomes an unusable mess. Here are some easy-to-implement tips and ideas that might help you get your data back into shape.

Is your newsletter having a positive or negative impact on your email marketing database? Do people ‘refer-a-friend’ when they get your newsletter, or unsubscribe? Here are some tips for improving the chance of having your newsletter read.

Branding is absolutely crucial to a company’s ability to compete. Given customers are generally spoiled for choice, if brands don’t stand out from each other, they’ll generally choose the cheaper one and the more convenient one. Here are our suggestions for keeping your brand consistent with powerful brand guidelines.

Attracting customers via social media sites like LinkedIn and Facebook can help overcome barriers to conversion and turn your prospects into revenue sooner and more cost effectively. Here are four reasons to use Facebook or LinkedIn forms.

Having a great website depends almost entirely on the content you publish. If your business doesn’t have a content marketing plan in place, then you’re at risk of missing potential opportunities. Here are five ways great content can make a difference.

Choosing a tone could mean you’re mostly informative, educational, entertaining, observational, emotional, or something entirely different. To set your tone and find your voice, follow these five steps.

To get content marketing right, therefore, you need to have great content. This starts with understanding what makes great content. It goes beyond simply understanding your audience, although that remains crucial.

Many of us are mortified when we see pictures of our teenage selves. Weird clothes, strange haircuts, outrageous looks; it’s all part of the process of figuring out who we are.

Your website is the world’s window into your business. Having a great website can help increase awareness about your offering, encourage your target audience to buy your products or services, and entice potential partners or even acquirers to come on board.

You’ve seen it on social media. It’s been happening on brands’ websites through their blogs, case studies, and videos. You’ve seen it in email newsletters and glossy magazines in your letterbox.

As a marketing professional, you may be convinced your organisation needs help from a specialist PR agency. But how do you convince senior managers, who may not fully understand the role of PR and how it can help the business?

In our technology-driven landscape of rapidly-expanding communications channels, it can be hard for organisations to maintain a clear messaging narrative and brand identity.

People continually change their habits, including the way they access information. More and more, people want to see even complex information at a glance, preferring visual dashboards or videos instead of long written pieces.

We’ve all been there. The end of another day when we only completed a fraction of the items on our to-do list. The ideas we come up with in the shower but forget to write down.

Thought leadership has become a buzz word over the last few years. Reputation and influence are the new business currencies of the 21st century.