Insights and updates from The Recognition Group

 
 
 
 

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Public relations The Recognition Group Public relations The Recognition Group

Enough with the mumbo jumbo!

What springs to mind when you hear the term ‘plain English’? Do you think ‘straightforward’, ‘basic’ or ‘old-fashioned’? In the world of PR and marketing it is crucial that the audience, including journalists, get what we write about on behalf of our clients.

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Public relations The Recognition Group Public relations The Recognition Group

Media training 101

Forget the negatives you hear about media training – without it, it could cost your business. Having a meltdown on camera is never cool.  It makes great TV for viewers, but it destroys your message.

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Public relations The Recognition Group Public relations The Recognition Group

You snooze you lose

It often surprises the team at Recognition PR how frequently we line up a media interview, or the opportunity to write a by-lined article, only to have the spokespeople query the deadline and ask for extensions. Why, they wonder, does it need to be so soon?

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Public relations The Recognition Group Public relations The Recognition Group

Instant gratification – why short term gain doesn’t always work for the long term

Social media, email, mobile phones and credit cards have no doubt contributed to the current culture of instant gratification! I know I do it myself. I’ll send a quick text or email anytime rather than waiting, I’ll tweet or Facebook my thoughts from my mobile rather than waiting to share with someone in real life. We get pleasure from doing something now and getting instant feedback and results. What’s wrong with that?

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