Recognition turned 30 this year. In human years, that’s still relatively young. In business years, turning 30 means we are one of the most experienced PR firms operating in the technology and corporate services sector.

I spend more hours at work in meetings than out. Many people do – it is a fact of corporate life. I am really going back to basics with this post, but poor meeting behaviour is one of my pet peeves. With so much time being spent in meetings today no-one can afford to waste time.

Interacting with social media networks is often perceived by older company executives as a young people’s pursuit. Many leadership teams I speak to have delegated the management of their social media presence to digital natives.

When you’re managing change or difficulties in a business, it is vital that your team feel supported and heard. Internal communications plays a huge role in this process and it is vital to get it right.

As marketing and communications professionals we spend a lot of time worrying about what is said and how it’s being communicated both internally and externally. I have strong feelings about internal communications. One of my strongest opinions is that at the end of the day what we say isn’t enough. What we do speaks volumes our words never will.

I can’t believe we’re still talking about this! Email has been common place in business for years, in fact many argue that with the increased use of social media and mobiles email use may now be reducing.

One of the myths in PR is that asking a journalist if they’re going to use a media release will improve coverage results. Every year, journalists around the world write about how dumb and annoying this practice is.

Internal communications is important if you want an engaged, informed and empowered team.  There are lots of ways to achieve this but often companies don’t consider the needs of the modern workforce or fully assess the range of communications tools available.

There are so many benefits of social networking.  Personally, I love keeping in touch with friends, family and colleagues.  I have recognised that for me it’s a great way to maintain contact with people.

Here’s my dilemma. I run and attend a lot of meetings where food is provided so that everyone can ‘eat and work’ in the spirit of efficiency.  What’s interesting is nine times out of ten, the food is still on the table an hour or two later – hardly touched.