Digital marketing is currently one of the most important channels for generating leads and maintaining a healthy pipeline. Implementing a campaign across multiple digital platforms will maximise engagement, but when your budget and resources are limited, how can you execute at full-scale?

With changes coming hard and fast at the moment, for many businesses now may be the time to employ a marketing agency as a scalable resource. How do you know if a marketing agency is the right solution for you?

During uncertain times organisations marketing budgets are often the first ones on the chopping block. However, the organisations that tend to emerge strongly from downturns are those that have invested in innovation. Here are three cost-effective marketing tips for ensuring business continuity.

The ongoing global COVID-19 pandemic has created health and financial crises that seem to have turned every aspect of life on its head. Companies need to ensure their marketing campaigns continue to add value by hitting target audiences with compelling content.

Content marketing produces three times more leads than paid search advertising. This means that quality copywriters are now at a premium. Here are three reasons why you should invest in quality content for your B2B marketing strategy.

Nearly every face-to-face marketing event in the world has been cancelled to help contain the spread of COVID-19. In response, organisations are scrambling to find alternate and effective ways to engage with customers and prospects. The question we’re increasingly getting is, ‘What activities can we switch on quickly now, but still be strategic and effective?’

Having a great website to introduce yourself to the public can increase awareness about your offering, encourage your target audience to buy your products or services, and entice potential partners or even acquirers to come on board.

Business-to-business marketing is a complex space. Unlike business-to-consumer environments, B2B businesses usually feature complex buying processes involving multiple decision-makers, high value transactions and long sales cycles.

306.4 billion emails are being sent globally every single day. 124.5 billion of those emails are specific to business. While B2B marketing tools are evolving all the time to develop new and innovative methods to reach audiences, 93 per cent of B2B marketers use email marketing to share content.

There was a time when companies who wanted to do business with other companies created glossy, expensive brochures and physically mailed them to their target audience. The better the quality of these direct mail pieces, the more likely they were to get cut-through.

As companies grow, there's a point where the marketing efforts need to change in order to find new customers. Do you hire a cheap, junior marketer with limited experience, or an expensive senior strategist? Or is outsourcing the better solution?

Many of the firms we’ve worked with have successfully implemented a marketing automation tool. Yet, when we are invited to meet with these firms a year or two post implementation there’s often one of several problems starting to emerge.

Optimising campaigns is essential to get the best results possible. When performing an A/B test, you can directly compare one landing page variation against another, which will let you ask focused questions about changes to your landing page and then collect data about the impact of that change.

If you’ve set up a Google Ads campaign and you’re not monitoring and optimising it constantly, you could be pouring money down the drain. To make sure your investment pays off, you need to apply optimising tactics. By sticking to the fundamental rules of quality score, your campaigns can achieve the best results when your keywords enter Google’s auction.

Most marketers grapple with data in all its forms every day. It’s flooding in from multiple sources in every organisation and it’s not getting easier to work with – in spite of the rise of marketing automation, salesforce automation, customer relationship management and financial management software.

When you say social media a lot of people still think Facebook and Instagram. Depending on what your B2B company sells these platforms may be of little use to you, but there are other platforms out there which you can use to increase brand awareness, share your marketing content, and reach potential new customers.

The rush to adopt marketing automation technology by B2B firms has delivered mixed results for many companies taking the plunge. It’s not that the technology is necessarily lacking, it’s the additional knowledge and competencies required of marketers to make them perform at their peak.

In the B2B sector it’s common to find businesses that have been successful without much focus on outbound marketing. However by introducing a role (internal or external) that focuses exclusively on building a constantly full pipeline of prospects you get scale beyond what a sales-only team can accomplish.

I was at the SalesForce World Tour Sydney event and there were lots of delegates trying to make sense of what exactly was on offer, why they’d need it and whether they were the right fit for specific solutions. There were a lot of options to consider.

Thanks to business social networking channels like LinkedIn, it is easy to identify potential B2B prospects based on criteria such as industry, role, and seniority. Organisations that are not taking full advantage of this tool are missing out on the opportunity to generate more leads, often at a significantly lower cost than traditional outreach methods.