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Cost-effective marketing for long-term business continuity

During uncertain times organisations marketing budgets are often the first ones on the chopping block. However, the organisations that tend to emerge strongly from downturns are those that have invested in innovation. Here are three cost-effective marketing tips for ensuring business continuity.

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Marketing The Recognition Group Marketing The Recognition Group

Pivoting to digital marketing as events are cancelled

Nearly every face-to-face marketing event in the world has been cancelled to help contain the spread of COVID-19. In response, organisations are scrambling to find alternate and effective ways to engage with customers and prospects. The question we’re increasingly getting is, ‘What activities can we switch on quickly now, but still be strategic and effective?’

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Marketing The Recognition Group Marketing The Recognition Group

Five B2B email marketing trends for 2020

306.4 billion emails are being sent globally every single day. 124.5 billion of those emails are specific to business. While B2B marketing tools are evolving all the time to develop new and innovative methods to reach audiences, 93 per cent of B2B marketers use email marketing to share content.

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Inside the marketing tipping point

As companies grow, there's a point where the marketing efforts need to change in order to find new customers. Do you hire a cheap, junior marketer with limited experience, or an expensive senior strategist? Or is outsourcing the better solution?

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How to get better organic search results

Search engine optimisation (SEO) is an important way to help boost your business’s position in Google search results. It’s simple: if your business doesn’t appear on the first page of the results, then it might as well not exist. The higher your company appears in the listings, the better.

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How to optimise your Google Ads campaigns the right way and stop wasting money

If you’ve set up a Google Ads campaign and you’re not monitoring and optimising it constantly, you could be pouring money down the drain. To make sure your investment pays off, you need to apply optimising tactics. By sticking to the fundamental rules of quality score, your campaigns can achieve the best results when your keywords enter Google’s auction.

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Data denial

Most marketers grapple with data in all its forms every day. It’s flooding in from multiple sources in every organisation and it’s not getting easier to work with – in spite of the rise of marketing automation, salesforce automation, customer relationship management and financial management software.

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Is your marketing automation platform delivering good ROI?

The rush to adopt marketing automation technology by B2B firms has delivered mixed results for many companies taking the plunge. It’s not that the technology is necessarily lacking, it’s the additional knowledge and competencies required of marketers to make them perform at their peak.

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