If you want to roll successfully into 2021, it is crucial to actively review 2020 and start planning for the year ahead now. Here are our tips for creating an effective business plan and ensuring it doesn’t become just another forgotten resolution:

The end-of-year slowdown is the ideal time to plan your marketing and PR strategy for the year ahead so you can identify and maximise opportunities, allocate resources, and get a clear picture of what the year might look like.  

High-quality copywriting delivers five subtle benefits that make thought leadership campaigns a success:  

At The Recognition Group, we’ve had a distributed workforce for many years. Based on our experience, here are some strategies to keep your employees connected and engaged even when they’re not physically together:   

Market development funds (MDF) can be an effective way to boost your company’s marketing efforts and support your eligible channel partners. However, it’s not uncommon for channel partners to fail to capitalise on funds made available to them.

Managing MDF programs can be complicated and costly to administer. In our experience there are two, often overlooked, ways to improve partner engagement with an MDF pool.

Using jargon or buzzwords in your marketing copy can create a disconnection with your audience. If you’re looking to attract customers who are new to your industry, you need to write copy that’s clear, unambiguous, and compelling. 

One of Australia’s largest groups of privately-owned public relations and marketing agencies has rebranded under one name, The Recognition Group (www.therecognitiongroup.com.au).

The sales process is highly complex involving synergy of digital and offline components. The solution lies in the use of market development funds (MDF) that vendors offer to help IT services companies to build brand awareness and market their products and solutions.

One, often overlooked, way that vendor partners can scale their business is by leveraging vendors’ market development funds (MDF). Many partners never apply for funds available to them, in spite of the relatively low thresholds needed to qualify.

When a business finds itself in need of a marketing or public relations (PR) campaign, the typical approach is to collaborate with an agency to deliver set outcomes in line with business objectives across a certain period of time. But which is better, working project-to-project or securing an ongoing retainer?

According to Hubspot’s 2020 State of Marketing report, about 500 million people watch Instagram Stories every day. With Stories now being introduced to LinkedIn, there is exciting potential for businesses to leverage this popular feature and increase their engagement in a professional context.

An often under-utilised solution for running lead generation campaigns is to apply for vendor or distributor marketing funds. While applying for funds can seem daunting or time-consuming, here are four things you should know.

As a channel business, your vendors play a crucial role in your success. With a strong partnership approach, you can work together to increase your market penetration, sales, and profits. There is one approach in particular that will prove to be beneficial to you both: utilising your vendor’s market development funds (MDFs) to create a mutually beneficial marketing campaign.

With the new financial year just around the corner what are you doing to ensure your marketing is supporting you for the year ahead?

In times of uncertainty, the first thing most businesses do is review their budgets and look to reduce costs. With minimal control over incoming cash flow, businesses reduce their expenditure, with marketing often one of the first expenses to go. However, marketing is a valuable tool for organisations, and those who leverage it will emerge in a more stable position long term.

Here are four ways that using an agency can deliver always-on marketing and lead generation programs for consistent business value.

Management and marketing teams need to be nimble, rapidly redesigning how their business moves forward successfully and adapting to change. Few people wants to add costs to their business at the moment, so how can you scale your marketing without increasing your headcount?

Digital marketing require consistency to drive ongoing success. In the current climate you may not currently have a large team at your disposal to build and manage a full-scale marketing strategy. Outsourcing to a marketing agency can alleviate some of the pressure of running consistent online campaigns.

Digital marketing is currently one of the most important channels for generating leads and maintaining a healthy pipeline. Implementing a campaign across multiple digital platforms will maximise engagement, but when your budget and resources are limited, how can you execute at full-scale?