To get content marketing right, therefore, you need to have great content. This starts with understanding what makes great content. It goes beyond simply understanding your audience, although that remains crucial.

The coronavirus, has created uncertainty and confusion for many businesses. While some have been forced to shut altogether, others can continue operating exclusively online, while still others are deemed essential and are still operating as normal, albeit with increased hygiene measures in place.

For those of us fortunate enough to be able to work from home during the COVID-19 pandemic, it’s all a new and daunting experience. The daily commute for many Australians is just a few steps away, and conversations with coworkers are now limited to virtual calls.

Everyone has a standard routine that prepares them for the workday. Most of us get up, shower, get dressed in our office clothes, maybe have coffee and some breakfast, and then head out the door for the commute to work.  

Unless you’re an essential worker, the latest Australian government restrictions now stipulate that we must stay at home wherever possible.

While the current global situation has forced the hands of many when it comes to remote working there are some benefits that can help make the situation easier. 

Now that many workplaces have transitioned their employees to work from home indefinitely, keeping teams actively engaged with their work can be challenging.

The coronavirus (COVID-19) pandemic is unprecedented and has affected everyone with new social distancing and isolation measures worldwide having significant impacts on our daily lives.

Those of us fortunate enough to be able to do our jobs from home offices have had our worlds turned upside down in recent weeks. While working from home is great in theory, with so much forced and rapid change, it can be overwhelming and hard to find your groove.

Recognising the value of public relations (PR) is essential to any successful campaign or partnership. A strong relationship between the client and the PR team requires the client to understand how PR works, what to expect and their responsibilities.

In this information-rich world, we are constantly bombarded by news stories, articles, videos and blogs. Whether you have breaking news, a story opportunity, or want to profile a key figure in your organisation, it’s critical to get your message right.

Strong, clear communication has never been more important for companies looking to stand out from the crowd. In our increasingly digital world of infographics, gifs and video content, the value placed on writing is fading.

It could be argued that hardly any work is done in Australia between Melbourne Cup and Australia Day. With many businesses closing over the Christmas and New Year period, it is the perfect time for employees to maximise their holidays without maxing out on their annual leave.

Many of us are mortified when we see pictures of our teenage selves. Weird clothes, strange haircuts, outrageous looks; it’s all part of the process of figuring out who we are.

Your website is the world’s window into your business. Having a great website can help increase awareness about your offering, encourage your target audience to buy your products or services, and entice potential partners or even acquirers to come on board.

Hearing a song like Mickey, Ice Ice Baby, or the Macarena may bring on waves of happy nostalgia at a party, but it doesn’t make you run out and buy that artist’s album.

Media interviews can help gain positive coverage for you and your company. Journalists hold the key and, if your company’s story gets published, it could lead to more enquiries and sales.

Positive media coverage can attract important opportunities for growth. Given this, it’s important that your media spokespeople make a great first impression on a journalist.

Every year, since 2001, the Public Relations Institute of Australia has run a business benchmark survey aimed at helping its PR consultancy members run growing , professional and profitable businesses.

Sometimes even the smartest and most confident individuals get it wrong when it comes to public speaking. If you’re a media spokesperson, getting it right is non-negotiable. That’s why media training is incredibly helpful for anyone planning to speak with a journalist.