The problem with social media is that the rules can change quickly and the service is free. That means there’s no real guarantees about the service or experience you will receive.

Email has been common place in business for years, in fact many argue that with the increased use of social media and mobiles email use may now be reducing. Regardless email is still for many a primary communication tool. Given that here are just some points that shouldn’t be overlooked, even when emailing using a mobile or tablet.

When your business focuses on creating and then moving millions of units into market, the stakes are high if you get it wrong.  Not only can your brand take a very visible hit, your bottom line can take a beating too.

What other marketing activities do you know of that gives you an opportunity to bring prospects into your world for an hour or two (or longer) and be completely engaged with you at the exclusion of all else? Hopefully this post will help you think a little differently about using events in your marketing strategy.

If you haven’t come across the term ‘social media governance’ you’re about to hear the term a whole lot more. We define it as ‘polices and procedures created and enforced to govern the use of social media by people who are directly employed, officially affiliated or otherwise authorised to represent an organisation.’  

While marketing brochures are effective tools to communicate your services, they often lack the appeal of a success story. Case studies can reach out to your client in a more personal and relevant way than other marketing materials.

I’m going to say this straight out: managing contact databases is hard, tedious work. Personally I’d rather paint my house with a toothbrush. The fact is data ages to the point of being useless at a rate of up to 30 per cent per year (based in our and many of our client’s experience).

Many businesses now realise that significant benefits can be realised by better harnessing the professional contacts and networks that already exist within the business. Here are some of the very simple suggestions I recommend to people when it comes to professional social networking.

If you’ve written an invitation to an event you know that, while it seems simple at first, you are very quickly faced with decisions about what information to include and what to leave on the cutting room floor. It should be easy right?

We all enjoy slowing down towards the end of the year. And why not, we work hard the rest of the time and in Australia we’re blessed with a summer festive season and there’s nothing like kicking back in the sun. However, when we called 100 IT managers and CIOs, many told us they will work over the holiday season.

As more businesses venture into social media, the questions that business managers are asking is shifting. The most common question I get today is ‘How do I manage my staff’s use of social media?’ What people are really asking is, “How do I mitigate the business risk of being involved with social media as a company?” And if you haven’t been asking the same question, you probably should.

There are a couple of things that are particularly important when it comes to direct mail pieces. The first is your data. If you don’t have a clean, up-to-date database, then you are wasting your time and money.

It’s not a big surprise that you’re supposed to have a website these days, however I’m still astounded that so many organisations continue to pour money into expensive lead generation programs but have neglected the quality of their website. This checklist might save you some site bounces (people who visit your homepage and then leave without going any further).

I get approached by eager young people looking for an internship pretty much every day. So here’s a checklist that I hope some of the budding young stars of the PR industry will review before they get in touch.

Managing marketing data is a nightmare scenario for most firms. Somehow a once-clean, valid database of names, job titles and company names becomes an unusable mess. Here are some easy-to-implement tips and ideas that might help you get your data back into shape.

Is your newsletter having a positive or negative impact on your email marketing database? Do people ‘refer-a-friend’ when they get your newsletter, or unsubscribe? Here are some tips for improving the chance of having your newsletter read.

Branding is absolutely crucial to a company’s ability to compete. Given customers are generally spoiled for choice, if brands don’t stand out from each other, they’ll generally choose the cheaper one and the more convenient one. Here are our suggestions for keeping your brand consistent with powerful brand guidelines.

Attracting customers via social media sites like LinkedIn and Facebook can help overcome barriers to conversion and turn your prospects into revenue sooner and more cost effectively. Here are four reasons to use Facebook or LinkedIn forms.

Having a great website depends almost entirely on the content you publish. If your business doesn’t have a content marketing plan in place, then you’re at risk of missing potential opportunities. Here are five ways great content can make a difference.

Choosing a tone could mean you’re mostly informative, educational, entertaining, observational, emotional, or something entirely different. To set your tone and find your voice, follow these five steps.